Sonography Marketing Brochure

A​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​ssessment 1: Assignment – Marketing Brochure Task Description:

This assessment expands upon the content covered in lectures, tutorials, and relevant material. You are required to develop a marketing brochure for sonography to use as marketing material to raise awareness of sonographers and their role in healthcare.

Conduct research of current literature on the role of a sonographer, their place within the healthcare system and important qualities needed by sonographers. This marketing brochure will be used to provide foundational knowledge and information related to sonography.

Your marketing brochure should be tailored to those unfamiliar to sonography as a profession and provide a concise overview to encourage those interested in sonography as a career.

This should provide a clear and easy to understand reference for the purpose of acquainting the public with the following:

1. What a sonographer is

2. The role of a sonographer

3. Important factors and facets that contribute to everyday life of a son​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​ographer

4. Different types of cognition that sonographers must use whilst working

5. A sonographer’s place within the healthcare system

Remember you are putting this together for a lay audience, so ensure your communication is appropriate for that audience.

Think back to when you were deciding on your career, what information did you need to choose sonography, what information did you wish you had.

Formatting Requirements:

– Your submission should be no larger than two A4 pages using 1.5 line spacing in 12-point Arial font.

– Your assessment should be written in appropriate academic language, and free of grammatical and spelling errors. – Referenced figures are essential.

– Must be submitted in a Word document.

– You will need to provide an additional reference page (formatted according to Vancouver requirements) and ensure that you include source details on the actual brochure, as in-text referencing. Referencing information can be found through the link on the unit Moodle page and through the​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​ ALC.

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