MN501 Advanced Nursing Roles
Question:
Marketing Plan MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment.
The purpose of this assignment is to develop a marketing plan for your chosen advanced nursing practice role.
As you prepare this marketing plan, develop this presentation as if you were explaining the advanced nursing practice role to a potential employer who may be unfamiliar with the role. You will educate your audience on the value you bring to the healthcare team.
Examine the advanced nursing practice role for which you are being prepared (NP, Executive Leader, or Nurse Educator) and briefly describe the role including the history of the role, education and certification, and major functions of this role. Create a marketing plan to support your value to the healthcare team. You will need to look at the literature beyond nursing
Address each of the 4Ps to market your advanced nursing practice role. Investigate at least two of the Central and Core Competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-based Practice, Leadership, Collaboration, Ethical Decision Making) described in Hamric’s Integrative Model of Advanced Practice Nursing and how these competencies can influence and advance healthcare.
Question:
Introduction
The marketing Plan should be developed on the basis of the 4Ps of marketing (World Health Organization, 2017).
The competencies of nursing should be developed with proper education and training (Bing-Jonsson, Hofoss, Kirkevold, Bjørk & Foss, 2016).
The factor of the family nurse practitioner and the required competences for advancing the health care process would be discussed in the following section.
Roles and responsibilities
Educating patients.
Understanding changes in the health promotion with age.
Performing proper diagnostics.
Managing patient care.
Disease management.
Prescribing and administration of medication (Schadewaldt, McInnes, Hiller & Gardner, 2016).
Marketing plan
I have the knowledge of nursing and interpersonal skills along with all the competences required for the role of family nursing practitioner.
I have a distinguishable experience in this field as I have worked as a registered nurse in a hospital for 2 years and as a community nurse for 3 years.
The 4Ps of marketing plan that are the product, promotion, price and position regarding my family nursing practitioner would be discussed in the following section.
Product: nursing practitioner
I have a large amount of experience in this field of nursing.
I have learnt the skills of interpersonal and professional relationship with patients and I can use these skills effectively.
I have a good amount of experience in the time management and health promotion with consideration of educating patients properly.
I also can effectively use the competence of evidence based practice and collaboration with patients.
Price
I also can work effectively in overtimes as required by the organisation.
I will work for the organisation for a specific amount of salary that is approximately $8000 to $9000 and can provide best support to the patients and help the organisation with my experience and knowledge perfectly (Cashin, Theophilos & Green, 2017).
Promotion
I have a good amount of knowledge in the field of clinical diagnostics and clinical medication prescription and administration which the most effective and important skill in the nursing practice.
I am an expert in implementation of the evidence based practice and collaboration development with the patients. So, I can deliver an adequate amount of support to the patients and promote health effectively.
In terms of educating the patients is one of the skills I have obtained.
Position
As a nursing practitioner I will give my best to promote the health of the community people.
I will serve the patients and their family members with priority and help the organisation for the betterment of the health care service to the communities.
Competence 1: Evidence based practice
The research skills and problem solving approaches are the basic factor of this competence.
As per Hamric’s Integrative Model of Advanced Practice Nursing evidence based practice is one of the central and core competence which focuses on providing patient value and preference along with clinical expertise in proper decision making and properly solving the clinical issues (Heinen, Van Oostveen, Peters, Vermeulen & Huis, 2019).
As a graduate and community nurse I have acquired this competence with my experience and I think this one of the strengths in my skill set that will be helpful in providing improved care as a FNP.
Competence 2: collaboration
The process of the collaboration helps in the proper decision making and team work development for providing improved support for the patients.
As per Hamric’s Integrative Model of Advanced Practice Nursing collaboration is one of the aspects that help in the responsibility sharing, problem solving and decision making effectively (Zaccagnini & Pechacek, 2019).
As a graduate and community nurse I have acquired this competence with my experience and I think this one of the strengths in my skill set that will be helpful in providing improved care as a FNP.
conclusion
Experience and competence development.
Proper marketing and supporting the health of the patients would be required with priority.
Marketing of the nursing practitioner would be helpful for the identification of the nursing practitioner of the proper role and responsibility of the practitioner.
Proper health care is dependent on the skills of the nursing practitioner.
References
Cashin, A., Theophilos, T., & Green, R. (2017). The internationally present perpetual policy themes inhibiting development of the nurse practitioner role in the primary care context: an Australian–USA comparison. Collegian, 24(3), 303-312. Retrieved from https://doi.org/10.1016/j.colegn.2016.05.001
Heinen, M., Van Oostveen, C., Peters, J., Vermeulen, H., & Huis, A. (2019). An integrative review of Leadership Competencies and Attributes in Advanced Nursing Practice. Journal of advanced nursing. DOI: 10.1111/jan.14092
Schadewaldt, V., McInnes, E., Hiller, J. E., & Gardner, A. (2016). Experiences of nurse practitioners and medical practitioners working in collaborative practice models in primary healthcare in Australia–a multiple case study using mixed methods. BMC family practice, 17(1), 99. Retrieved from https://doi.org/10.1186/s12875-016-0503-2
World Health Organization. (2017). Enhancing the role of community health nursing for universal health coverage. Retrieved from https://apps.who.int/iris/bitstream/handle/10665/255047/9789241511896-eng.pdf
Zaccagnini, M., & Pechacek, J. M. (2019). The doctor of nursing practice essentials: A new model for advanced practice nursing. Jones & Bartlett Publishers. Retrieved from https://bmadler.com/wp-content/uploads/2015/11/nur_820.pdf
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